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As the managing director of Stratcom and the former chief operating officer of a public relations and an advertising firm, Ted Jursek has extensive experience in all disciplines of marketing communications. He is particularly skilled at brand strategies, problem solving and bridging the planning gaps between public relations, advertising, collateral design, and direct marketing. Prior to his work at one of New England's largest public relations firms, Ted was the Senior Vice President/General Manager for a Boston-based advertising agency. Before that, he spent twelve years as a sales representative, senior acquisitions editor, and managing director/founder of Professional, Technical, and Reference (PTR) book publishing at Prentice-Hall, the world's largest educational book publisher.

Over the past 25 years, Mr. Jursek has consulted for hundreds of companies ranging in size from IBM to the three-person Internet start-up, BURST!. Listed among his more recent consulting engagements are a positioning strategy for DiveIn, a new Internet product from the interactive division of US West, an $11B telecommunications company; brand identity and image strategies for HOK Studio E the entertainment design arm of Hellmuth, Obata, and Kassabaum, the largest architectural and engineering firm in the world; brand consulting services for the 40 subbrands of San Miguel, the largest food and beverage company in Southeast Asia; as well as longer term engagements with FamilyEducation Company, rated the #1 parenting and educational information service on the World Wide Web, and the Boston Edison Company for which he formulated a multi-market communications strategy emphasizing the utility's technological advantage over its larger competitors.

In addition, Ted has provided consulting services for a market development/market penetration plan for Scotland's inward investment agency, "Locate in Scotland"; a corporate image plan for Computer Associates; a product positioning of Gourmet frozen yogurt for the refrigerated division of Colombo; the creation of a new category of industrial real estate for the leading disposition consulting firm in the U.S., Corporate Properties, Ltd.; a strategic positioning plan for Metropolitan Life's HMO; as well as the facilitation of the Strategic Brand Positioning Process (SBPP)sm for a number of consumer and business-to-business market companies including Blue Cross Blue Shield, Sonesta Hotels, Cahill Displays, Piano Mill, Consolidated Group, Arthur D. Little, Prudential, IBM Microelectronics and Delta Dental.

A former client writes "Ted's background is deep and he has a particularly probing mind, managing input and forming it into objectives and strategies. He also has the perspective of having been involved at the highest levels in the marketing strategies and communications management of several hundred companies of all sizes." Dedicated to lifetime learning, Ted received his liberal arts degree from Dickinson College in Carlisle, Pennsylvania, before graduate studies in Organizational Behavior and Consumer Psychology at the University of Louisville. Short of completing his graduate degree, Ted traveled and studied in South America with members of the Fulbright Commission. Over the years, he has won various awards for his athletic achievements, as well as for his work in color photography. And at age 51 started taking piano lessons with his seven year old son. He is a member of the American Management Association, the American Marketing Association, and a guest lecturer at local universities: Emerson College Graduate School of Communications and Boston College International Marketing Institute.