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Marketing:
> Audience Segmentation and Targeting > Market Selection, Development and Penetration
Auditing:
> Strategic Brand Analysis > Communications Audit
Positioning:
> Strategic Brand Positioning Process
Planning:
> Marketing Communications Plans and Budgets > Creative Springboards > Research Springboards
Managing:
> Market Research Coordination > Supervision of Creative Projects in Advertising, Design, Public Relations and/or Interactive Marketing
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