Welcome to Stratcom!
"Brand Strategies for Advertisers"
IS IT TIME TO DEVELOP OR
RE-EXAMINE YOUR BRAND?
Ask Yourself:
> Do you have a brand position that everyone in the company can read, understand, and by which they can be guided and motivated?
> Has your target audience changed since last year? Can it be expanded or narrowed to gain a greater brand advantage?
> What about your brand image in the minds of your most important future customers? Is it consistent and being effectively communicated through all your marketing efforts?
> Is your marketing budget competitive? Is it higher than the 4% of revenues the average U.S. business spends?
